I checked out the March 2015 Wall Street Journal Women's Magazine for Style and didn't read much. I knew fashion magazines and the industry were racist (racially unfair) but here are some numbers...
In a magazine of 171 pages, approximately 216 faces were displayed. Around 92% of those faces were 'white', not including east Asians. There were only 18 non-'white' faces, out of 216. That's less than ten percent.
Outside of race specific titles, I could have done this with any popular women's magazine, the findings would undoubtedly be similar.
Don't get me onto perfume adverts...
The first non-'white' face was seen after the reader is shown 16 'white' faces, which may be shockingly early.
At 7%, (14) the white skinned Asian faces made up 75% of the diversity, leaving 'black' faces present only 2% of the time, with 4 inclusions.
14 Asians (most eastern) and 4 'blacks'.... out of 216 faces??!!
Counting feet, there was around 46 white ones, which is more than 10 times the amount of black faces.
There were 57 crusty white toes for each 'black' face... Really??
Disproportionate representation. It's all around us and in every top women's magazine. I see it all the time and that's why I have finally cleared my head on the topic.
What excuses could they have for this?..
Is the market readership 90% white? Nope..
Do 90% of the women in the diverse countries that these magazines serve identify as white? Nope, not even 70%..
Is 90% of the worlds financial and creative contributions to the global fashion industry white? Naa..
Are white women more beautiful than women of other races so they just deserve to be marketed as beautiful way more often? Obviously.... not.
Is it this way because 90% of the idiots who buy super-overpriced high-end and haute-couture fashion are white? Maaybe...
Why are most fashion and beauty magazines, without a specific racial focus, around 92% white?
Is it just racism that is itself indicative of more racism (racial unfairness) in the industry?
These are positions of beauty, each momentary owner contributing to the favour and admiration levels of their sort. The more you see something made to look unmistakeably good, the closer you will become to the acceptance and liking of it. This is how fantasies are made.
Pay me and I'll get the research data for other crappy magazines like Vogue, Marie Claire and Glamour.
You know the truth though, but will you be honest with yourself?...
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