Anti-White Advertising Is Not A Thing - What Is It Really?

There is a lot of talk about 'anti-white' advertising lately. It is almost as if people are offended by diversity and/or seeing 'non-white' faces in positions of contextual superiority.

No, and know that, that is exactly what is happening. People are complaining about seeing 'black' or brown skinned people teaching 'white' people new things. It is quite sad to see that some fairness and realism can elicit such offensiveness.

For an advert to be racist and classifiable as 'anti-white' it must:

• Reinforce a negative stereotype about members of a specific race.
• Depict the ruin of a specific race as meaningless.

Not that complicated is it?

The logic states that the inclusion of others must occur but not in overtly derogatory positions. As such, we end up with a lot of brown faces subtly belittling 'white' ones.

This is the sad fact about 'anti-white' commercials: 

None of the possible instances one could present are close to the offensiveness found in the numerous overtly racist adverts of old, many modern examples or the fairly recent legendary 'Chinese Washing Machine' advert.

Not included: Actually Racist Advertising Examples

For increased attraction, interest and acclaim, people of 'color' are used as partners, flair and communicators. In media and advertising, 'people of color' are generally used for specific purposes instead of just being there without cause. Simply, a diverse pairing is expectedly more interesting.

Disagree? Think of the benefits gained by the 'enhanced' character dynamic between the two main protagonists in Rush Hour, Lethal Weapon or Samuel L. Jackson's core Marvel Cinematic Universe run. Everyone should know the 'Old Spice guy'. A diverse pairing is much more interesting and fruitful than a homogeneous almost twin-like pairing.

On a side note, twins are weird (obviously) and really not interesting for more than 10 minutes.

I often wonder why it seems like 'black' people are over-represented in advertising. They clearly have been. 'Black'people have been the go-to demographic for diversity in visual media for numerous reasons. Asians are the go-to demographic for diversity in science industries for numerous reasons. 'Black' people get your attention or at least increase the advertiser's expectations of attention levels for short timeframes. Sadly, most of the representation is not authentic and instead renders itself as mere utility.

The reason why you see such racially diverse advertising is this: it is scientific optimisation of advertising elements. An all 'white', 'black' or Asian cast is objectively less marketable to an international audience than a diverse one.

People who are not 'typically white' are used included or as replacements because they make everything more interesting, attention-grabbing and 'unique'.

Also, a focus on racial dynamics chances the ability to garner controversy at some level. This approach is much safer and more inclusive than trying to utilise sexuality or violence for one's advertising efforts.

I wish that objective diversity dynamics would be taught in schools, possibly as part of CRT.

A perfect advert idea is this, say why:

SCENE

'WHITE' COUPLE ARE DOING SOMETHING WITH A WELL-KNOWN SOLUTION AND ARE CLEARLY HAVING TROUBLE.

SHOW OF FRUSTRATION, IDENTIFIABLE TO AUDIENCE.

ALTERNATE COUPLE OF 'DIVERSE' COMPOSITION DOES TASK WITH marketed item MUCH EASIER AND SHOWS HAPPINESS.

SHOW OF ENVY BY 'WHITE' COUPLE.

LOGO