Monday, May 19, 2014

Proof Amazon Seller Ratings Arent True

One of the main selling points for online sales platforms is the availability of customer feedback. People think that if a merchant is bad, the unsatisfied customers will give them a bad image.

Instead, Amazon lets it's sellers filter out undesirable customer reviews.

Abstractly, because a negative list of reviews is resultant of honesty from the seller, a positive list of ratings and reviews can be seen as a sign of a company being untrustworthy.

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